This essay is a case analysis of consumer satisfaction with regards to travel to New Zealand, and the reasons and rationale surround this.

In past decades consumer merriment has not been an intense focus of consumer behavior research. Once products were purchased, producers adopted an out of sight, out of mind approach to marketing. In the youthful post-decision period, a whole new field of consumer behaviour cognizance has opened up investigating such(prenominal) things as consumer decision-making dissension and product disposal. A keen understanding of consumer ecstasy has sour increasingly important as businesses take into consideration such factors as client loyalty and word-of-mouth exposure. Customer bliss itself is affected by two important factors. The first is the paper of what the consumer expects from the product or service. The second is the characteristics of the attribution, which the consumer attaches to the performance of the product or service. These two factors shape and establish whether or not a consumer is satisfied with a purchase decision. A close lease of consumer comfort can allow companies to better shape expectations and apply the attribution theory to their advantage, or to better create their products to extend customer satisfaction. It is important for producers to pay close attention to consumer satisfaction because it can be closely linked to such factors as the return of the product, boycotting of the retailer, the taking of legal action, or negative word-of-mouth.



If post-decision satisfaction is clearly examined, streamlined and coordinated with the actual product or service offered, the outcome can be beneficial to two the consumer and the producer. The Ministry of Tourism in New Zealand has clearly demonstrated how, by careful examination of expectations of travelers to New Zealand, and the realities of travel to New Zealand, 1 can potentially reduce consumer dissatisfaction and benefit all parties involved.

Ultimately the satisfaction consumers enjoy is influenced by two factors: expectations and attribution. Expectations themselves exist on galore(postnominal) levels and it...

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