Assignment: Wolfgang Keller at Königsbräu-Hellas A.E.

Case Situation Königsbräu-Hellas A.E., the Grecian foot soldier of the Munich-based brewer of aid beer, which has the record as existence one of the best-managed and most remunerative brewers of premium beer in the institution, was facing the problem of declining rude revenue until Wolfgang Keller joined the gild as managing director. It only took Keller trine geezerhood in come through to turn around the beau monde from a loss of $2 jillion per year to increasing cyberspace of $5 million by, ever-changing the marketing dodge, hiring a young top- heed group, restructuring the sales force, and getting a fourth brewery in Salonika (2). Despite this success, there were virtually discrepancies that occurred intra-company amidst Wolfgang Keller and Dimitri Petrou, the director of the moneymaking(prenominal) department, attributable to various solicitude styles. Wolfgang Keller is 34 years old, graceful in Greek, graduate of the Harvard ring line School and thoroughly experienced for his young age. He worked as strategic deviser for a large German fodder company and was curtly afterwards made command autobus of a undersize subsidiary in Greece that was in trouble. two years later he joined a $20 million subsidiary in Germany to help tabu of the crisis.

Thus, he can history two successful turnarounds of struggle companies in his career, which contributed him a reputation as an excellent active manager. Dimitri Petrou , 10 years onetime(a) than Keller, highly cultivated and intellectual, has worked for consumer-orientated multinationals in the join States, Greece and France and joined the theatre 2 years earlier. In contradistinction to Keller, Petrou practices a more fate management style. Different opinions around the assignments and scopes lead the relationship between Petrou and Keller to become more and more distort which threatened the interests and public assistance of the company. Analysis of the Problem The keystone of Kellers new marketing strategy existed on focusing on the distributors by strengthening them...If you requisite to get a ripe essay, hostelry it on our website: Ordercustompaper.com

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