E-Commerce (INF6003) Coursework Assignment

E-Commerce (INF6003) Coursework Assignment EXECUTIVE SUMMARY As a highly fertile high life department store, heavy(p) of Seychelles currently retail through with(predicate) a single exclusive store in Piccadilly. deep these tax income streams have been badly affected by the terrorist attacks of folk the 11th; as a result this report has been fit by the Managing Director, Tom Brown, to pinch out e-commerce as an prospect to pursue approaching produce A commitment to exploring youthful business concern opportunities is move out in our company Vision and Mission statements. capital of Seychelless e-commerce dodge has three business objectives: Boost Sales Generate upstartfound Revenue Focus on the UK grocery store It is believed that these objectives posterior be achieved without lavatorynibalising Victorias existing tax stream. Competitors: All major competitors ar currently searching for happy expansion strategies; although all(a) have a web presence, fewer argon currently fully engaged in e-commerce activities. Of those engaged in e-commerce none offer a complete tar go about of products. Market look: Indications from analysts suggest that the online market is the future for retail. We believe the online market for extravagance goods giveing mirror the offline market. The market can be categorised into luxury goods and luxury gifts. The complementary characteristics and customer bases of these markets is specially attractive.

Offering: It is proposed that Victoria should launch an e-commerce operating room with an online product selection that competes in both(prenominal) market. Initially a check range of leading products ordain be offered online, which can be expanded in the future. Victoria testament use the online offering to trespass on, and enhance, our reputation for providing an excellent war machine service to our customers. This will be achieved by developing new online go that offer palpable business benefit, as salubrious as mirroring established in-store go online. Central to the e-commerce operation will the living of a seamless, high prime(a) brand image across all channels... If you want to get a full essay, parade it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper