'Golden Valley Foods, Inc. Essay\r'

'In this case, that Neal Middleton is trying to decide why G ageden valley Foods, inc., isn’t as bankable as it once was. I would suggest to Neil Middleton to do a big change in the confederacy’s policy, and do market segmentation. Golden Valley Foods has a line-forcing policy, requiring any retentivity that wants to carry its shop name to carry most of 65 items in the Golden Valley Foods line. This policy, resulted in a lessen in its gross sales. Unfortunately, smaller stores be not for the most part to accept the Golden Valley Foods policy. Then most of their sales come from major supermarket chain store such as Safeway, Kroger, and A$P. According to the pass away president of the company said â€Å"The influence of our old parent company is still with us.\r\nAs tenacious as new products look like they result increase the company’s sales volume, they are introduced. traditionally, there has been little, if any, attention paid to margins. we are su bstantially aware that profits will come through with(predicate) good products produced in large volume.” I find that, by reducing the large amount of items in the policy Golden Valley Foods could increase its sales; merchandise is the process of discovering and translating consumer needs and wants into product and supporter specifications, creating demand for these products and services and then, in turn, expanding the demand. Goods and services do not move automatically from the makers to the users. A marketing segment is a meaningful buyer conference having similar wants. Market segmentation is the process of class buyers into different categories having common desires or needs. Thus, segmentation is a consumer oriented marketing strategy.; that could increase the sales as well.\r\n'