The role of Marketing as being an ‘Initiator’ in identifying, evaluating, recommending and implementing overall retailing strategy

We suggest that marketing, along with Finance, Operation, Human Resource management, Property and schema are functions that all contribute to the overall retail strategy. We would develop a strategic marketing plan that will identify customers based opportunities.The exchange thrust is to positioning of the company in term of its swop, Services and occupation environment offer such that it is clearly recognizable by the customer group to which it is directed/targeted. At the same time, the fundamental requirements of the company keister be identified and established as a performance requirements which need to be meet and the critical success factor can wherefore form a planning structure for the company strategy decision. little SUCCESS FACTORS1. growing sales revenue in real terms.2. Increase gross profit in real term3. Containing operation be throughout the business4. Increase the productivity of physical & human beings assets5. Adding value to the customer offer6. KE Y VARIABLES.Key Variables.1. Merchandise endurance reflects customer requirement for choice, quality, exclusivity etc.2. Co-ordinate merchandise oscilloscopes. Merchandise availableness in stores and distribution centers.3. Merchandise reorder/replenishment4. Pricing/ expense competitiveness.5. Customer perception of total Retail offer.6. Provision of sales data.7. Merchandise spaces planning & control.8. Improve sales forecasting.9. Research customer expectation.10. monitoring device customer responses, attitude and perceptions of competitive offers.Marketing Activities1. Increase awareness of the offer among active customers and potential customers&8212create positioning strategy.2. Increase number of customer visits3. wreak percentage of visiting customers to buy,4. Increase size of purchase (buy more)5. Increase range of purchase6. Influence those who buy to return regularly and more a great deal