15 and 17 inch Multimedia LCD TVs: A Comparison

In the case of comparing a 15 indium multimedia system LCD TV system with that of a 17 inch unmatched for the purposes of deciding product continuity, one of the most important factors to be considered is its magical spell to the buying public. In this case, the scenario is such that the 15 inch model is readily losing favor with many customers, while its counterpart is enjoying a rise in sales, buoyed by excellent reviews of the product.Given the options available, I would hold up to say that 2 plans of action are equally desirable in dealing with the situation. The archetypical would be to modify the products (15 inch LCD) features, styling or performance. It is all in all possible that the reason lesser customers are buying the product is solely because of a physical attribute.Perhaps customers no longer find it upstart or state of the art in terms of the overall pay heed and feel. Maybe its technical capabilities are easily dwarfed by the competition. Either flair, modi fying or tweaking the products attributes could bring about renewed interest among electromotive force buyers.However, an some other option would be to simply discontinue the 15 inch model and focus solely on the 17 inch one. by and by all, why stick with a losing product? Eventually, profits coming from other areas would only be overshadowed by production and operational costs of this product. By discontinuing it entirely, even more people may become amenable to buy the 17 inch model, thus reducing company expenditures while maximising profit.Nevertheless, in the world of business, only one option must be chosen and this choice almost always involves considerable risk. For this situation, I would have to go with choosing option one first, before doing the second. I would first come across if a revitalization of the 15 inch product would change the way customers see it and subsequently cause renewed interest. If it still fails, then a discontinuation would be in order. This way , I can say with evidence that all viable avenues of decision were considered and exhausted before giving up on the product entirely.ReferencesKotler, P. & Armstrong, G. (2005). Principles of Marketing. Prentice Hall 11th ed.Hill, C. & Jones, G. (2006). Strategic guidance Theory An Integrated Approach.Houghton Mifflin Company 7th ed.Miller, W. (2001). Proactive Sales counselling How to Lead, Motivate and Stay Ahead ofthe Game. Broadway, New York American Management joining